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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07197_Field_TCUM T762.txt
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1996-04-10
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940b
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16 lines
about previous explosions of batters and pitchers in numerous
games. Nothing could indicate more clearly the peculiar
satisfaction provided by a game that belonged to the industrial
metropolis of ceaselessly exploding populations, stocks and
bonds, and production and sales records. Baseball belonged to
the age of the first onset of the hot press and the movie
medium. It will always remain a symbol of the era of the hot
mommas, jazz babies, of sheiks and shebas, of vamps and
gold-diggers and the fast buck. Baseball, in a word, is a hot
game that got cooled off in the new TV climate, as did most of
the hot politicians and hot issues of the earlier decades.
There is no cooler medium or hotter issue at present than
the small car. It is like a badly-wired woofer in a hi-fi circuit that
produces a tremendous flutter in the bottom. The small
European car, like the European paperback and the European